ABC Fitness and Body Fit Training (BFT) Partner to Power Global Franchise Expansion
BFT selects ABC Glofox after rigorous evaluation, signaling a new standard for ambitious international fitness franchises
ABC Fitness, today announced a partnership with Body Fit Training (BFT), a rapidly expanding global fitness franchise, boasting 300+ locations across nine countries, to support its continued international growth and enhance operational performance across its studio network.
With this strategic decision, BFT will leverage ABC Glofox, ABC Fitness’ member management platform designed for fitness studios and franchises, to streamline operations, improve member engagement, and support franchisees as the brand scales into new markets. The result will provide BFT with the infrastructure and insights needed to deliver consistent, high-quality experience at every location, in every market.
As BFT continues its rapid expansion, the brand has prioritised a transition to more integrated and flexible technology. This move to ABC Glofox reflects a broader shift in the global franchise market, with high-growth brands outgrowing fragmented, consumer-grade tech-stacks and moving to platforms built for the complexity of an international franchise operation.
"BFT is entering a significant phase of international expansion, and having the right technology partner in place is critical to supporting that growth," said David Aitchison, CEO of BFT International. "After a rigorous evaluation and pilot program alongside our Franchise Advisory Council and internal project team, we know that ABC Glofox is built for businesses at our scale and beyond giving us the infrastructure to expand confidently. It brings the stability, reporting, and integrated payments we need to support the long-term growth of every studio in our global network."
ABC Glofox is a fully integrated member management platform that enables fitness studios and franchises to manage operations, drive member engagement, and grow revenue through connected sales, marketing, and payments solutions. By implementing ABC Glofox, BFT will be better positioned to support franchisees with the tools and insights needed to operate efficiently and scale successfully.
“BFT has built something genuinely differentiated: a training product that sits between group fitness and high-performance coaching, with a community that drives retention," said Conor O'Loughlin, Chief Revenue Officer at ABC Fitness. "What they needed was a platform that could match their ambition internationally. ABC Glofox is built for exactly that, and we're proud to be chosen for their next phase of growth.”
The partnership builds on ABC Fitness’ continued global momentum, including recent international expansion initiatives and strategic leadership investments in APAC and EMEA, adding to international focus in key regions. Emmett Williams, ABC Fitness’s Managing Director for APAC launched this new partnership with sponsoring BFT’s annual Franchisee Conference, holding workshops and main stage presentations throughout the 2 days in Cairns. “The energy in the room over the 2 days was electric”, Williams comments, “it was the perfect place to announce the new partnership and launch into an aggressive year of growth for all parties.”
BFT joins a global portfolio of 30,000+ ABC Fitness customers, including F45, Snap Fitness, and Jazzercise.