ABC Fitness and MyFitnessPal Collaborate to Integrate Holistic Health Tracking for Gym Members and Coaching Clients
A first-of-its-kind integration designed to elevate the gym member experience and drive better results by combining personalized nutrition insights and fitness coaching
ABC Fitness, a global leader in fitness technology solutions, has announced that they are working on a partnership with MyFitnessPal, the No. 1 global nutrition and food tracking app. This collaboration will bring together two industry powerhouses who collectively support over 300 million people in over 100 countries to deliver an integrated experience that connects fitness owners and operators and coaches with powerful nutrition insights.
In this first-of-its-kind integration, gyms and trainers will be able to view their clients’ food diaries through a connected platform. This will enhance personalization for gym members while also creating new revenue opportunities for fitness professionals and gym owners. Trainers will gain a more comprehensive view of their clients' nutrition habits, enabling them to tailor fitness guidance more effectively, while gyms and studios will enhance member engagement by fostering a more holistic approach to health and wellness.
“As the fitness industry continues to evolve, technology is shaping the future of how people track progress, and achieve results, and how fitness businesses better support members on their health journey,” said Bill Davis, CEO at ABC Fitness. “By integrating MyFitnessPal into our ecosystem, we will be taking fitness personalization to the next level—helping members achieve their goals more efficiently while equipping gyms and trainers with tools to provide a more holistic health experience.”
This collaboration reinforces ABC Fitness’ commitment to innovation in fitness technology, providing gyms and trainers with cutting-edge tools to better serve their clients. As the fitness industry continues to embrace digital solutions, the ABC Fitness and MyFitnessPal collaboration sets a new standard for personalized, data-driven health and wellness. By combining the expertise of personal trainers and fitness professionals with the power of MyFitnessPal, the collaboration creates a new way to help members overcome common challenges like staying motivated and making informed food choices that fuel their bodies to enhance performance. This approach enables gyms and trainers to meet their clients' individual needs, offering tailored support to help them achieve their health and fitness goals more effectively.
“At MyFitnessPal, we're dedicated to helping people around the world reach their health goals through better food choices," said Mike Fisher, CEO at MyFitnessPal. "We believe that achieving your goals in the gym truly begins in the kitchen. Collaborating with ABC Fitness allows us to connect nutrition and fitness in a way that can drive real results for their clients.”