ABC EVO Accelerates LATAM Leadership with Partnerships with Bio Ritmo and Bluefit  -

RESOURCES / Press Release

ABC EVO Accelerates LATAM Leadership with Partnerships with Bio Ritmo and Bluefit 

July 13, 2023

São Paulo, BR – July 13 2023. ABC Evo continues its exceptional growth and cements its position as the leading technology provider for gyms, studios, and box chain clubs in Latin America with two additional customer wins. ABC Evo is excited to announce it has been selected by two leading fitness companies, Bio Ritmo, a renowned fitness chain with a widespread presence across Brazil, and Bluefit, one of the largest fitness networks in Brazil.

Founded by world-renowned businessman, Edgard Corona in 1996, Bio Ritmo is a high-end gym chain with 26 locations in upscale neighborhoods across Brazil. It has partnered with ABC Evo to keep at the forefront of technology and is working with the company to manage multiple parts of its operational infrastructure, architecture, and data protection that powers multiple business functions for the growing fitness brand.

Bluefit, is working with ABC Evo to optimize all its digital processes and experiences across its 120 locations. The application created by EVO allows members to track individual performance, follow the class schedule, and other information related to the training routine and health and wellbeing. It also gives employees a more agile online tool for sales, control of systems and demands related to network operation.

ABC Evo is the largest technology platform for gyms and studios in Latin America, serving more than 5,500 clubs in 15 countries including boxing, CrossFit, martial arts, Pilates, yoga studios, and health clubs. After its acquisition by ABC Fitness in 2019, the team has grown nonstop, even throughout the pandemic, achieving more than 140% growth in revenue. Paulo Akiau, President of ABC Evo, credits the platform's growth momentum to continuous large investments from ABC Fitness.  Since 2019, Evo has begun to serve 141 gym chains in more than five countries in LATAM. Demonstrating its leadership in LATAM, 23 of the 25 largest gym chains on the continent leverage ABC Evo as its trusted technology partner.

"We believe the Latin American market is an exciting growth opportunity for ABC Fitness, and we are committed to investing heavily over the next three years in this expansion, with a primary focus on ABC Evo’s innovation and scalability to further align with the growth we are seeing in the market" said Bill Davis, CEO of ABC Fitness.

Commenting on the new partnerships, Paulo Akiau said, “We are incredibly proud to collaborate with industry powerhouses like Bio Ritmo and Bluefit. These partnerships represent a pivotal moment for ABC Evo as we extend our reach in Latin America and bring our transformative fitness technology to a wider audience.”

In the upcoming months, ABC Evo will be rolling out a host of enhanced features on its platform. These include a new and complete CRM (customer relationship management) module for gyms and fitness operators to better manage the relationship with their customers, an even more advanced innovative scheduling system, and an unprecedented Personal Trainer management module.

In addition, a new BI (business intelligence) offering leveraging artificial intelligence will provide greater analysis of key indicators, data management to provide actionable reports and statistics. Finally, ABC Evo will provide multiple new resources for network management and APIs for quick integration with virtually any ERP or additional solution.