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Our Mission

Our Mission

To help our customers turn their fitness visions into seamless reality.

Our Vision

To create a world where everyone can be their best self and live their best life.

Our Values

We seek to inspire and enable each of us to live our best life – no matter what that looks like.

Best Life
We are all connected. We care about the well-being and success of our teammates and communities. When we inspire the best in others, we are inspired to be our best.

One Team
We are better together. We collaborate with empathy, respect, and an unwavering dedication to creating excellence. While there is only one team, everyone on the team matters.

Growth Mindset
​​​​​​​We are curious learners. We seek to understand, see challenges as opportunities, and treat feedback as a gift. Smart experiments transform the seemingly impossible into something that’s possible.

Diversity, Equity, Belonging, and Inclusion
As a global company, we believe and recognize that the diversity of our population is one of our greatest strengths and assets. Our commitment for Diversity, Equity, Belonging, and Inclusion is to ensure that our team members, our partners, our clients and their members are treated fairly and to promote equality of opportunity for everyone in the communities we serve, live, and work in.