Spotify just became a fitness company and nobody in fitness noticed I opened Spotify this morning to build a playlist before a HYROX session. I found a Peloton stretching class instead. Ten minutes. No upcharge. Sitting right there next to my music like it had always been there. I did the whole thing, because apparently… Continue reading Spotify just became a fitness company and nobody in fitness noticed
Author: Lee Robinson
Built for Operators: The K Isn’t Splitting Anymore. Both Arms Are Bending Down.
By Lee Robinson Six months ago I wrote that we were living in a K-shaped economy. Top arm up, bottom arm down. High earners insulated, everyone else financing daily life on credit and digital wallets. I was right about the split. I was wrong about how long it would hold. What I am watching now… Continue reading Built for Operators: The K Isn’t Splitting Anymore. Both Arms Are Bending Down.
The Data That Should Keep Every Fitness Operator Up at Night (And What to Do About It in 2026)
By Lee Robinson, VP of Sales, ABC Fitness Every December, I do the same thing: lock myself in my home office with a cup of coffee (okay, three cups), review the year’s fitness industry data, and look for the story underneath the numbers. The end-of-the-year ABC Fitness Wellness Watch Report just dropped, analyzing 600 million… Continue reading The Data That Should Keep Every Fitness Operator Up at Night (And What to Do About It in 2026)
Gym Membership Pricing Strategy: A 30-Day Playbook for Margin, Retention and Growth
By Lee Robinson, VP of Sales, ABC Fitness TL;DR A gym membership pricing strategy needs a three-tier model, a checkout fix, and a 30-day plan. In reality, a gym can only become more profitable in just a few ways: For big-box gyms, the real question is: Where can you reliably capture 1–2% improvement every quarter?… Continue reading Gym Membership Pricing Strategy: A 30-Day Playbook for Margin, Retention and Growth
The Hidden Revenue Leaks Killing Your Fitness Business (And the Data-Driven Fixes That Actually Work)
By Lee Robinson, VP of Sales, ABC Fitness Most fitness operators focus on the wrong metrics. They obsess over membership numbers while ignoring the operational details that determine whether those memberships actually generate sustainable revenue. After analyzing payment and operational data from 40 million members across 30,000 locations, I can tell you exactly where your… Continue reading The Hidden Revenue Leaks Killing Your Fitness Business (And the Data-Driven Fixes That Actually Work)
Fortune 500 AI Reality Check: Why Gym Operators Must Fix the Plumbing Before Buying the Tools
By Lee Robinson, VP of Sales, ABC Fitness Most enterprises are piloting AI, but only a minority translate spend into measurable ROI. MIT research shows that about 95% of generative AI pilot programs are failing, with only 5% achieving rapid revenue acceleration. For gym operators, the lesson is clear: start with data and workflows, then… Continue reading Fortune 500 AI Reality Check: Why Gym Operators Must Fix the Plumbing Before Buying the Tools
The Reality Check Your Fitness Business Needs: What the Data Actually Says About Survival
By Lee Robinson, VP of Sales, ABC Fitness We need to talk. I spent three days at T10 this past September, sitting across from gym owners, studio operators, and franchise executives who are all asking the same question: “What in the world is actually happening in our industry?” The answer isn’t what most people want… Continue reading The Reality Check Your Fitness Business Needs: What the Data Actually Says About Survival
The Reporting Wake-Up Call Every Gym Owner Needs
By Lee Robinson, VP of Sales, ABC Fitness The fitness industry is in the middle of a massive shift. Over the past 12 months, I’ve talked with industry titans like Eddie Tock, Debra Strougo, Julie Cartwright, and Garrett Marshall. They all see the same thing coming: consolidation. We’re not just talking about it anymore –… Continue reading The Reporting Wake-Up Call Every Gym Owner Needs
Mobile Habits: Acquisition or Retention?
By Lee Robinson, VP of Sales, ABC Fitness In my conversations with gym owners across the country, there’s one thing they’re all passionate about: driving better results for their members. But here’s what I discovered when I dug deeper – there’s a fundamental disconnect happening right under our noses. Most owners are thinking about member… Continue reading Mobile Habits: Acquisition or Retention?