Author: Chris Dornellas

Most AI talk in fitness is about agents that do the work for your team. They answer calls, chase leads, and cover a role. That is useful, and ABC AI Agents do it for your members and prospects. But there is a second use that gets far less attention, and not every AI solution offers… Continue reading Using AI Agents as an Internal Knowledge Base for Gym Staff

Choosing a gym point of sale (POS) system is harder when you run more than one club. Taking payments is the easy part. The real test is whether every site sells, prices, and reports the same way, so finance gets one view of sales without merging reports by hand. For multi-location operators, a gym POS… Continue reading Gym Point of Sale Systems: What Multi-Location Operators Actually Need

The way people join and stay at a gym is shifting in 2026, and three moves matter most. Fitness marketing has to handle all three at once, in every market: win the right people locally, then keep them once they join. This guide covers the demand side of your fitness marketing strategy, and what these… Continue reading Fitness Marketing: A Complete Guide for Multi-Location Health Club Operators

Recreation center management software brings memberships, billing, check-in, scheduling, member communication, and reporting into one system. Staff work from a single source of truth instead of a stack of disconnected tools, and the recurring revenue that keeps the doors open is protected at every step. The stakes are significant. According to NRPA’s 2026 Agency Performance… Continue reading Recreation Center Management Software: What Membership-Driven Rec and Community Centers Need

In July 2026, ABC Fitness acquired Replify, an agentic AI platform already trusted by shared customers including Gold’s Gym, UFC Gym, and Club 24. That acquisition is now live inside ABC Ignite and ABC Glofox as ABC AI Agents, and it’s the clearest example yet of what “AI for gyms” actually means in practice. This… Continue reading AI for Gyms: Practical Ways to Automate Sales, Service, and Billing in 2026

Your staff has working hours. Your members won’t always have questions within them. They spot an unexpected charge at 9 pm and want to know what happened. You want them to use your services whenever it suits them, but getting help should be just as easy. Across multiple locations, providing that support consistently takes more… Continue reading Keeping Gym Members Engaged Without Adding Headcount: AI’s Role in Fitness Communication

When 100 people call a gym to ask about joining, the breakdown is brutal. 39 never reach a person. Of the 61 who do get through, staff forgot to ask 41 of them for basic contact info, so the second they hang up, that lead is gone. Add it up, and 80 out of 100… Continue reading From Missed Calls to Booked Tours: How AI Agents Are Closing Fitness Sales Cycles Faster

ABC Fitness is expanding fitness-specific AI across the workflows gym and studio operators and coaches rely on every day. Two recent additions are driving that expansion: ABC AI Agents, powered by ABC Fitness’s July 2026 acquisition of Replify, and FitMetrics, now available as an add-on to every ABC Trainerize coach. Together, they bring AI into… Continue reading ABC Fitness brings AI into the workflows gyms, studios and coaches run on

Having a gym CRM is barely enough anymore. For an enterprise fitness club network, the real test is whether it gives every location full visibility into each prospect and member. It should give clear answers to: Without those answers, leads can disappear, and renewal opportunities can go unnoticed. These gaps become even harder to control… Continue reading Gym CRM: Why Enterprise Fitness Clubs Need a Shared Customer System