Author: Chris Dornellas

In July 2026, ABC Fitness acquired Replify, an agentic AI platform already trusted by shared customers including Gold’s Gym, UFC Gym, and Club 24. That acquisition is now live inside ABC Ignite and ABC Glofox as ABC AI Agents, and it’s the clearest example yet of what “AI for gyms” actually means in practice. This… Continue reading AI for Gyms: Practical Ways to Automate Sales, Service, and Billing in 2026

Your staff has working hours. Your members won’t always have questions within them. They spot an unexpected charge at 9 pm and want to know what happened. You want them to use your services whenever it suits them, but getting help should be just as easy. Across multiple locations, providing that support consistently takes more… Continue reading Keeping Gym Members Engaged Without Adding Headcount: AI’s Role in Fitness Communication

When 100 people call a gym to ask about joining, the breakdown is brutal. 39 never reach a person. Of the 61 who do get through, staff forgot to ask 41 of them for basic contact info, so the second they hang up, that lead is gone. Add it up, and 80 out of 100… Continue reading From Missed Calls to Booked Tours: How AI Agents Are Closing Fitness Sales Cycles Faster

ABC Fitness is expanding fitness-specific AI across the workflows gym and studio operators and coaches rely on every day. Two recent additions are driving that expansion: ABC AI Agents, powered by ABC Fitness’s July 2026 acquisition of Replify, and FitMetrics, now available as an add-on to every ABC Trainerize coach. Together, they bring AI into… Continue reading ABC Fitness brings AI into the workflows gyms, studios and coaches run on

Having a gym CRM is barely enough anymore. For an enterprise fitness club network, the real test is whether it gives every location full visibility into each prospect and member. It should give clear answers to: Without those answers, leads can disappear, and renewal opportunities can go unnoticed. These gaps become even harder to control… Continue reading Gym CRM: Why Enterprise Fitness Clubs Need a Shared Customer System

TL;DR: Multi-location gym operators face compounding operational challenges as they scale. This article covers a four-part framework (standardize, centralize, automate, enable) that helps chains scale successfully. The US fitness industry surpassed 81 million members in 2025. This is an all-time high, according to the Health & Fitness Association. For enterprise operators, that momentum arrives alongside… Continue reading How to Manage Multiple Gym Locations: The Complete Operational Guide for Fitness Chains

Running a studio or gym without a dedicated marketing team isn’t a branding problem, it’s a bandwidth problem. There’s only so much one owner-operator can personally respond to, post, follow up on, and chase down in a day.  Automation and AI close that gap using tools most gyms already have access to, without hiring anyone… Continue reading Automation and AI for Gym Owners Without a Marketing Team

If you can’t confidently say why your happiest member is your happiest, or why your most unhappy member is unhappy, you’re missing two of the most useful data points your gym already has.  One tells you what to reinforce in your messaging and your instructor practices. The other tells you exactly where you’re about to… Continue reading What Your Happiest (and Unhappiest) Members Can Teach You About Retention

Once acquisition and onboarding are running well, disconnected software quietly undoes the gains. A scheduling app here, a CRM there, a separate tool for payments, another for marketing, another for reviews, another for reporting.  Each one solves its own problem, but stacked together they create overlapping functionality and no clear picture of what’s actually working.… Continue reading Tool Sprawl Is Costing You Members: How to Unify Your Gym’s Tech Stack