The Impact of the Internet on the Health and Fitness Industry
By: Ali Adcock
In recent years the Internet has changed the way we do things. From purchasing groceries online to banking, we no longer have to step foot into facilities to complete everyday tasks or even run a business. The Internet has completely changed the way businesses run and will continue to in upcoming years with the advancement of technology. How will this affect health clubs across the world?
It’s important to first understand the key trends that are growing and shaping today’s businesses. From social media, to mobilization and the Cloud these few trends are changing the way health clubs conduct business.
The use of mobile devices has recently surpassed desktop use, so it’s imperative that your club’s website is not only mobile friendly, but you also have an app. Mobile apps are very user friendly and customizable. A mobile app can allow your members to check into a club by showing a digital barcode, view and sign up for group exercise classes and even monitor their health and fitness goals. With mobile, marketing is a whole new world and offers many ways to engage and connect with members. From push notifications about events to rewards programs, it’s easy to stay connected right in the palm of your hand.
According to eMarketer Daily, nearly one-third of the world will use social networks regularly this year. With that being said, it has forced all businesses to go social. Consumers are now engaging and sharing brand’s content across social channels like Facebook, Twitter, Instagram and YouTube. It’s vital to create a complete social experience with customized content for members, guests and prospects.
Using a cloud based software is critical in running a business in 2016 with the amount of data that health clubs use on a daily basis. Cloud computing allows health clubs to manage their business and assist members quickly and efficiently. By choosing a club management software that offers this solution owners and managers can focus on member growth and retention.
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