The ABC Fitness Blog

Are you a gym owner looking to attract new members without spending a fortune on marketing? As the fitness industry becomes increasingly competitive, finding cost-effective ways to promote your gym…

Summer is on the horizon, and while it’s the season of outdoor fun and relaxation, it can also be a challenging time for fitness club owners and managers. With members…

Everyone, including your members, lives on their mobile phone for pretty much everything these days. And we all increasingly expect that our user experiences will be tailored specifically for us.…

Fitness business operators, we have a secret for you: the most important piece of equipment in your gym might not be treadmills and weights, but a CRM system. Seriously, hear…

Fitness club automation is a win-win-win for everyone involved – club owners and operators, staff, and members. Automation helps fitness club owners and operators reduce costs, raise profitability, and increase…

Welcome to our recap of IHRSA 2023, one of the biggest events in the fitness industry. This year’s annual convention took place in sunny San Diego, California from March 20-23,…

Are you winning with your gym’s social media? Are you keeping score?  As a gym owner, social media can be a powerful tool to promote your business, connect with your…

Every year, I look forward to IHRSA! It is always a great opportunity to meet up with customers, see friendly industry faces, and catch up on opportunities and trends impacting…

It’s never easy to talk about money. As a club owner, you can anticipate anywhere from 5% to 25% of your term and month-to-month agreements going past due.   The…