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Case Study: ATC Fitness Improves Multi-Club Operations with Gym Management Software


ATC Fitness was founded in 1991 with the goal of providing club members with the tools and environment they needed to live a healthier lifestyle at an affordable price. Aside from the typical fitness equipment, ATC offers a “Smart Start” training program that is unique to each member, and ensures they achieve the results they desire. With 18 locations in Tennessee and Mississippi, ATC Fitness has experienced significant growth since their founding; however, with this type of expansion often comes challenges.


As part of their expansion plan, ATC Fitness purchased another facility. Unfortunately, that facility was not using the same gym management software as ATC’s other locations. In addition to the complex integrations required when purchasing another facility, ATC Fitness was also concerned with the challenging data conversion required to get the acquired gym’s data over to the system that ATC uses.

On top of the conversion challenges, ATC also needed to ensure that the employee and member experience was not damaged, as losing employees or members would impact the value of the acquisition. It was imperative for ATC that the conversion to the new software provider did not result in a disruption of services and other day to day business duties that would affect their employees and members.

The Results

ATC Fitness called on ABC Fitness Solutions for assistance with the complex conversion process after their acquisition, and ABC’s team of 100+ conversion specialists got to work immediately. The onboarding and conversion team got started with the discovery and collection process, and followed up with the conversion interview. After sample and live data was collected, and exception reports were created, ABC sent a full team to ATC Fitness’ location to train the staff on the software and reports. In addition to the streamlined data conversion, ABC also provides ATC Fitness with:

  • Efficient billing and collection solutions for their new location to match their existing infrastructure
  • Personalized financial, member, and sales reports that helps leadership more efficiently run their growing business
  • Automation of administrative tasks, such as employee scheduling, member check-in, employee clock-in

“ABC Fitness really streamlines what we are trying to do as fitness people. We’re not in the billing business we’re in the fitness business.”

-Spencer McDaniel, Vice President, ATC Fitness

ATC Fitness needed to conduct a complex data conversion of one of their newly acquired locations and called on ABC Fitness Solutions as their trusted partner with tremendous success. Want to discover how your club can experience similar results? Request a free demo of ABC’s gym management software, DataTrak.