A Gym Growth Expert at Your Fingertips

Being a gym owner or operator can be lonely at times. There’s constant pressure and a need to be on top of day-to-day functions, such as managing revenue, costs, staff, facility maintenance, member experience, and competition while simultaneously planning for long-term growth. Smooth operations are key to the success of any fitness club business, and the responsibility rests squarely on your shoulders. And of course, you have to do all of this with a smile on your face!

Today, gym owners are lucky to have technologies that can help them streamline some of their never-ending responsibilities and free up some time. Gym management software can reduce manual labor and provide an easier way to track finances and inventory, manage members and employees, and market to leads and members.

But imagine having a gym growth expert right at your fingertips who could help you navigate all your disparate responsibilities. Life could be much easier with a partner who knows every aspect of your business, will respond to you in the moment, and treats you and your time with the respect you deserve and require.

As you know, a fitness club succeeds by creating a remarkable customer experience rather than merely selling good customer service. In Ritz-Carlton’s words, customer experience “enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” Developing a remarkable customer experience starts with understanding the client’s wishes and needs or put more simply, why a person is at the gym. This is exactly how we at ABC IGNITE feel about delivering support to our fitness club clients. We have always believed in sharing our expertise and providing a platform to support and inspire our clients, partners, and fitness technology.

1) A Partner for All Aspects of Your Business

It can be challenging to find a partner who is knowledgeable about every aspect of your business, from industry trends to sales and marketing, accounting, member management, and staff training and onboarding. For over 40 years, clubs have depended on ABC IGNITE as a trusted partner to help them manage their members, employees, revenue, and metrics and provide the guidance and expertise they need to grow.

“One of the things we’ve always valued in our ABC IGNITE partnership is that the team brings knowledge of the industry. Knowledge of accounting. Knowledge of everything that goes on in our business,” explains Vinny Esposito, Regional Manager at Vent Fitness. “And we really enjoy talking shop about that – they’re always professional.”

2) A Partner Who Responds with Right Solutions at the Right Time

Many companies will put you on hold rather than respond in the moment to your pressing needs. What a world of difference it makes, when your partner picks up the phone and responds quickly to your problem. Dave Gurnsey of Just Move Athletic Club says, “To have a solution partner that really stands with you and helps you run your business day-to-day is incredible. I don’t think there is any other company out there that has provided the level of support that ABC IGNITE does. To me it’s a no brainer.”

Eric Schreimann at Club Fitness in St. Louis explains, “As one of the only employee-owned fitness chains in St. Louis, having a partner that can support our staff 24/7 is a very important element of employee retention and training of our 1,100 employees. With ABC IGNITE as our technology partner, we were able to add new locations, strengthening our foothold in the St. Louis market. We have also doubled the size of several existing facilities.”

3) A Partner Who Treats You with Respect, Regardless of the Size Your Business

Many companies put their customers into Platinum, Gold, Silver, and Bronze categories, with real-time customer service offered only to Platinum and Gold. Smaller customers are generally relegated to going it alone with self-service processes and training. However, no matter what size your fitness center is, you deserve to be treated with the highest level of service. Beth Saroka, CEO at Onslow Fitness talks about one of her in-person visits with ABC IGNITE. “Everybody knew who I was,” she says. “I was one little single club operator out of 7,000 or 8,000 people, but it was very obvious that I was just as important to them as a chain of 1,000 clubs.”

_____

With ABC IGNITE, you can be assured that we will be by your side to support you throughout every phase of your fitness club business. Our dedicated onboarding, training, and ongoing support make it easy for you and your staff to manage your business, enhance member experience, and transform in this new world of fitness.

Our growth-oriented technology innovation helps health and fitness clubs of all sizes deliver differentiated member experiences with ease while optimizing revenue and maximizing operational efficiencies. Backed by an experienced team with a 40-year track record of delivering innovative software solutions, ABC IGNITE’s professional support team answers nearly 2-million-member inquiries for our clubs annually.

Find out how we can support your gym’s goals and growth.