Growth Playbook: How FreshFHIIT Turns Leads into Loyal Members


Join us for an exclusive webinar featuring Colin Cannella, Founder & Owner of FreshFHIIT in Hamilton, ON — a boutique gym that’s built a thriving membership base almost entirely through organic growth and a relentlessly structured lead and retention system.

Colin will walk us through exactly how he converts more trials, keeps members engaged, and scaled personal communication without adding headcount.

We’ll cover:

  • How FreshFHIIT built a 50% trial-to-next-step conversion rate
  • The automated messaging and task prompts keeping churn at half the industry average
  • A live demo of XLerate — from lead intake through retention milestones
  • Real stories from Colin on moments where automation made the difference

Watch Instantly On Demand

Date: May 21, 2026
Time: 11:00 am CDT