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eBook | The Gen Z Fitness Consumer

The Gen Z Fitness Consumer

How Your Club Can Engage with Gen Z

Generation Z, also known as “Zoomers,” is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology as a result of never knowing a world without the Internet or mobile devices. As they come of age, their attitudes and behaviors toward health and fitness are also beginning to take shape.

This report delves into the health club and gym behavior of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy. By analyzing the data and trends related to Gen Z fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.

Within this eBook you’ll discover:

The fitness profile of the average Gen Z consumer
Ways to create value and engagement with your in-club experience
How Gen Z responds to economic headwinds

In this guide you’ll find gym marketing campaigns, promotion ideas, and potential services your club can use to capitalize on the marriage mania of this very specific, high-spending demographic.