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The Gen Z
Fitness Consumer

Part II of our 2023 Market Research Report

How Your Club Can Engage with Gen Z

Generation Z, also known as “Zoomers,” is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology as a result of never knowing a world without the Internet or mobile devices. As they come of age, their attitudes and behaviors toward health and fitness are also beginning to take shape.

This report delves into the health club and gym behavior of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy. By analyzing the data and trends related to Gen Z fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.

Within this eBook you’ll discover:

  • The fitness profile of the average Gen Z consumer
  • Ways to create value and engagement with your in-club experience
  • How Gen Z responds to economic headwinds