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Fitness Industry Trends
and Insights for 2023

Exploring the membership journey

As a club operator you want to understand fitness industry trends and how they can impact the behaviors and motivation of your members so that you can best engage with them.

In this third installment of our 2022 Market Research Report, we share the data insights into the entire membership journey and the perspectives gathered from the industry’s top CEOs when we presented this data at the Club Industry CEO Summit.

Be sure to download your copy now to learn all about:

  • Member Joins
  • Gym Usage and Perception
  • Member Cancelations
  • Member Rejoins


And more…