HYROX and ABC Fitness Announce Strategic Global Technology Partnership to Scale Official HYROX Training
The partnership establishes a global technology and distribution channel for HYROX365 programming across all ABC Fitness’ platforms.
HYROX, the global fitness racing series, and ABC Fitness, the number one technology provider for fitness businesses globally, today announced a strategic global technology partnership that will bring official HYROX training directly into the digital platforms used by gyms, studios, coaches and members around the world.
As an official HYROX365 integration partner, ABC Fitness will create a phased route for HYROX-affiliated fitness businesses to deliver official workouts, training plans and digital programming for its global customer base across gyms, studios and coaches. By integrating HYROX Training plans into the platforms operators already use to manage their businesses and engage members, the partnership will connect the in-gym and digital training experiences while reducing the need for separate systems.
The partnership brings together HYROX’s global training and competition ecosystem with the breadth of ABC Fitness’ technology portfolio. For HYROX, it creates a scalable distribution channel that extends the athlete experience beyond race day and supports year-round training. For operators, it provides a practical way to respond to growing interest in hybrid training, introduce differentiated programming and create new opportunities for member acquisition, engagement and retention.
“We have built HYROX as a consistent global training and competition format, and expanding digital access is critical to the next phase of that growth,” said Douglas Gremmen, Chief Growth Officer of HYROX. “ABC Fitness gives us the platform breadth and operator reach to meet athletes wherever they train, while giving our affiliates a scalable way to deliver the official HYROX experience throughout the year.”
The planned rollout will give fitness businesses multiple ways to participate based on their digital strategy and operational needs. HYROX Training+ will provide a premium HYROX destination within participating member apps, bringing together official workouts, structured training plans, virtual and follow-along classes, daily open-gym programming and connectivity with the HYROX Performance Hub. HYROX Digital Lite will provide a content-led entry point through official training plans and a library of virtual workouts.
ABC Fitness is first prioritizing its platforms supporting studios and boutique gyms globally, including in Latin America, while its software is focused on large and enterprise gyms as well as ABC Trainerize, its coach-focused platform, initially progressing through content integrations that bring HYROX virtual workouts, exercise libraries and digital products into their respective member and coaching experiences.
“This partnership reflects an important shift in the fitness industry: members increasingly expect connected experiences that move seamlessly between the gym and digital training, while operators need programming that can help distinguish their businesses and support sustainable growth,” said Mohammed Iqbal, Chief Strategy Officer of ABC Fitness. “By bringing official HYROX Training into the ABC Fitness platforms our customers already use, we are creating a scalable model that can help affiliates deepen engagement, attract new members and reduce the complexity of managing multiple digital systems.”
HYROX has rapidly developed into one of the most recognizable standardized formats in global fitness, operating in more than 30 countries and engaging a growing network of affiliated gyms and training communities. As more operators look to introduce HYROX Training, technology will play an increasingly important role in delivering a consistent experience across locations and connecting the energy of race participation with ongoing training.
The collaboration is designed to give operators control of their own member experience while providing access to official, consistently updated HYROX content. Fitness businesses will be able to combine HYROX programming with their own classes and services, creating a connected digital destination that supports their brand, programming strategy and member community.
The partnership also creates a foundation for deeper operational integration. In future phases, ABC Fitness and HYROX plan to explore how live class inventory, booking and payment capabilities could connect with the HYROX Training Finder. Subject to further product discovery and development, that work could create a more direct journey from finding a local HYROX Training location to viewing availability and booking a class.
Together, HYROX and ABC Fitness are building a more connected infrastructure for fitness racing—linking a global training format with the local gyms, studios and coaches that prepare athletes every day. The partnership positions ABC Fitness as a strategic technology channel for HYROX365 and gives affiliated operators a clearer path to turn growing interest in HYROX into a sustained, year-round member experience.