FIT4MOM Partners with ABC Fitness for Member Management Solution to Grow Pre and Postnatal Women’s Wellbeing Programs   -

RESOURCES / Press Release

FIT4MOM Partners with ABC Fitness for Member Management Solution to Grow Pre and Postnatal Women’s Wellbeing Programs  

May 22, 2024

FIT4MOM, a renowned leader in women's pre and postnatal fitness programs, has selected ABC Fitness, the number one technology provider for fitness businesses worldwide, as their exclusive member management solution. ABC Fitness’ boutique and studio franchise solution, ABC Glofox, will provide its operating platform to FIT4MOM in their nearly 250 locations, with growth expected to accelerate in the next two to three years, fueled by this partnership. 

The collaboration between ABC Fitness and FIT4MOM marks an exciting milestone in the fitness industry, uniting two innovative companies dedicated to enhancing the lives of people through connection, community, and physical activity.  

“ABC Fitness has an impressive team and has already proven that their ABC Glofox platform is a leading operating system in the boutique franchise space. We feel confident that they are the partner to support us as we continue to grow our franchise network,” said Bonnie Perry, Director of Operations for FIT4MOM franchise system. 

Under this partnership, ABC Glofox’s innovative platform will support all FIT4MOM’s locations, improving the member booking experience and providing detailed insights and reports to help each franchise grow. Additionally, ABC Glofox’ custom branded app, retention tools, and management services will come together to play a pivotal role in facilitating FIT4MOM's growth. 

"FIT4MOM is changing the way mothers support their wellbeing, and we are thrilled that ABC Glofox will be part of their journey,” said Bill Davis, CEO, ABC Fitness. “FIT4MOM is a leading fitness franchise in the industry, and working together with our team at ABC Fitness, we will help the franchisees to become even stronger business leaders within their communities.”  

FIT4MOM joins ABC Glofox’s growing, global customer-base which includes major and growing franchises like Jazzercise, BHOUT, and Spartan’s Boxing. 

ABC Fitness is proud to partner with FIT4MOM to help more mothers and parents achieve their fitness and business goals. This partnership aligns with ABC Fitness’ overall commitment to Diversity, Equity, Belonging and Inclusion – a value that empowers all people, from employees to customers to consumers, to live authentically. ABC Fitness’ workforce is made up of nearly 50% women and offers benefits programs that specifically support women and parents, including industry-leading parental leave, regular Women in Tech events, and open personal time off.