AI in Fitness: ABC Wellness Watch Report Q2 2025

ABC Fitness Wellness Watch Report Summer 2025: AI in Fitness


Artificial Intelligence isn’t coming — it’s already here. And it’s transforming fitness as we know it. Is your business ready to evolve?

The latest ABC Fitness Wellness Watch Report explores how AI is reshaping the fitness landscape with data from how consumers. Backed by exclusive consumer research and platform data from our 40 million members, 30,000+ gyms and studios, and 570,000+ personal trainers and coaches, this report reveals the opportunities (and risks) that come with this technological leap. Topics covered in this fitness industry report include:

  • Members and AI: How they use AI and what they really think about technology as a fitness tool.
  • Awareness and Adoption: How prevalent is AI already in the fitness industry and are all demographics reacting to technology in the same way?
  • Trust and barriers: What do you need to know about how using AI builds and decreases trust amongst your member base.

Whether you’re a gym owner, operator, coach, or fitness industry vendor, this report is your roadmap to understanding and leveraging members expectations of AI.

Download your free copy of the Wellness Watch report and future-proof your fitness business.


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