Action 360: 12 Years of Fitness Innovation With ABC Fitness
We sat down with Paula Baldini and Marccelo Tuccio, the founders of Action 360 to learn about their journey, their culture, and how they leverage technology to thrive in the competitive fitness market. Paula and Marccelo are partners both in work and life, giving them a unique partnership and experience in growing and developing their fitness business. Throughout our interview with them, they focused on the power of community, engagement, and accessibility as key factors in scaling their business.
Action 360: Community is the Core of Motivation
Q: In which year and where were you founded?
A: 2025 marks our 12th year in the fitness market. We currently have 32 units in operation. It's been an incredible journey of evolution!
Q: What gets you most inspired about your business?
A: Our mission is centered around people. We believe in fostering a culture where our team members, who we call "emotivators," can grow, develop, and even build their own businesses. Our greatest joy comes from seeing our emotivators prosper alongside us. We strive to provide an environment where both our team and our members can thrive.
Q: How would you describe the culture in your business?
A: Our culture is deeply rooted in the values we established from the very beginning as a couple-led venture. We prioritize people, fostering growth and development at all levels. We believe that a strong culture is essential for any successful business.
Q: How do you use ABC Evo to engage with members?
A: ABC Evo plays a crucial role in our member engagement strategy. Its intuitive interface makes it easy for both our staff and our members to use. The seamless integration with our website allows members to book classes directly online, providing them with convenient access to our services. We also leverage ABC Evo's integration capabilities with various apps and marketing tools to streamline communication and personalize the member experience. For example, the integration with our scheduling system allows members to easily book classes, and the system automatically updates our schedule.
Q: What ABC Evo feature sets it apart from other management solutions you have worked with?
A: One feature that has made a significant difference for us is the payment link functionality. This simple yet powerful feature allows us to collect payments remotely, eliminating the need for members to be physically present. This has been a game-changer for our business. Beyond the software itself, the support we receive from the ABC Evo team is exceptional. Their responsiveness and willingness to help have been invaluable to our success. The ease of use of the system is also a major plus, especially for instructors who are often juggling multiple responsibilities.
Q: Where did you see ABC Evo make the biggest impact on your business?
A: The implementation of ABC Evo, particularly the recurring credit feature and payment links, has had a dramatic impact on our revenue. We've seen a significant increase in our monthly revenue, roughly around 30-35%. This is a substantial improvement and has played a key role in our continued growth and expansion. It has allowed us to automate processes, improve efficiency, and ultimately focus on what matters most: providing a high-quality fitness experience for our members.
Rising Above Expectations With ABC Evo
Action 360's story highlights the importance of strong partnerships, a people-centric culture, and the strategic use of technology in the fitness industry. Their success serves as an inspiration for other businesses looking to grow and thrive in this dynamic market.
Want to grow and scale your fitness business just like Action360?