Is Social Media Part of Your Gym’s Marketing Strategy?

August 18, 2017

By: Ali Adcock

Social networks are now a substantial part of every marketing strategy.  If your health and fitness center is not taking advantage of social media marketing then you’re missing out on brand awareness, increased website traffic, customer engagement and much more. Want to get started now and need the tools to do so? We’re sharing our favorite social media management tools with you to ensure you succeed in your social media marketing strategy.

Why market on social media?

It’s completely FREE

Where else can you advertise your awesome gym, delicious smoothies and great workout classes to your members for free? Social media accounts are free and relatively easy to set up. You don’t have a monthly advertising fee and you can learn how to create effective and engaging posts that promote your brand with our two favorite management tools mentioned in this blog.

Brand awareness

Think about the Nike brand, any time you see the swoosh you automatically know it’s Nike without having to see the name. Your goal should be to have your brand recognized by potential customers as easily and quickly as the Nike brand is recognized. You can’t do this without a consistent look across your social media sites and your website. It’s easy and free to market your brand and help your potential customers become familiar with your brand across all social platforms.

Social Media Management Tools


17 Templates to Streamline Communication With Your Members in 2024


Hootsuite is a social media management tool that allows users to schedule and post updates to multiple social media channels through an easy to use dashboard. With this program you won’t spend as much time logging in and out of each network to schedule posts, instead you can select the time and date of the post and choose multiple channels to post to within one dashboard. All it takes is a few hours to brainstorm and schedule multiple posts across multiple channels.


Canva is a free graphic design tool that gives you access to over a million photos, graphics and fonts. You don’t even have to be a professional designer to create great graphics for your social media posts. Canva allows you to conveniently store your brand’s colors and logos within the program so you don’t have to upload them every time you create a new graphic. With millions of stock photos to choose from what gym owner or manager wouldn’t want to take time and stress out of their busy day and use these easy to learn, free tools to boost your brand awareness across all social media channels? We invite you to follow and get to know us on our social networks: Facebook, Twitter, Instagram and YouTube.

To learn more about our club management software and payment processing service text DATATRAK to 87365, for Canadian numbers text to 88988.