America’s Best Fitness Clubs
There are 4 key themes found in top fitness clubs
Who are the best fitness clubs in the industry?
It’s a subjective and ever changing list, but the best fitness clubs all have something in common: culture. There is an “it” factor that stamps them into your brain while you engage with these clubs, both in and out of the physical gym space.
Top gyms include a clean and well-maintained facility, a wide range of high-quality equipment, qualified and knowledgeable staff members, a variety of fitness classes and programs, and a welcoming and inclusive atmosphere. They are also an experience that harnesses technology to take engagement to a whole new level.
Take a look at the varied lists compiled in the industry and you’ll notice a common themes that we identified in our 2022 Market Research. Four key themes emerged from the research.
Theme #1: Environment
- Clean/sanitary
- Safe (physically and emotionally)
- Welcoming
- Judgment free
- Not too crowded
- Emotionally comfortable
- Spaced out
- Uplifting/positive/encouraging/supportive
Theme #2: Enrollment
- No long-term commitment
- No contract
- Free trial
- Hassle-free
- Affordable/reasonable price
- Seasonal memberships (for winter)
Theme #3: Staff
- Caring
- Attentive
- Available
- Friendly
- Educated
- Not bothersome
- Trainer on site for guidance (not 1:1)
Theme #4: Products/Services
- Focuses on both physical and mental health
- Pool
- Unlimited taught classes for low price
- Age-related classes to reduce intimidation
- Offers at-home workout plan
- Wide variety of equipment and classes
Looking for Inspiration and Motivation?
We regularly highlight some of the best fitness clubs in the ABC portfolio in partnership with Club Solutions Magazine for the Club of the Month series. Check out the articles and interviews with these high-performing clubs to learn about the unique culture that sets them apart.
The Right Gym Technology
The glue that holds all these gyms together is based on technology.
ABC IGNITE is the club management software redefining how fitness operators and members interact with technology to reach their respective goals. The flexible, scalable and intuitive software has all of the tools gym owners and operators need to accelerate business performance, operate efficiently and deliver 360° member experiences.
