Where AI is changing fitness
See it reshaping sales, retention, the front desk, and the member experience, today.
UPCOMING
AI and the Next Competitive Edge in Fitness: What’s Changing, and How to Get Ahead (11 am BST)
October 5, 2026
11:00AM BST
Why watch this webinar?
AI isn’t a feature bolted onto fitness software anymore. It’s starting to decide who follows up on a lead, who catches an at-risk member before they cancel, and who’s covering the front desk at 7pm on a Tuesday.
A 2026 secret shop study of 105 fitness facilities found that only 31% of calls were answered by a live person and 88% of leads got zero follow-up within 72 hours. Zero of those gyms used AI. That’s not a staffing problem. It’s a twenty-year-old ceiling, and it just broke.
Here's what you'll walk away with:
- Where AI is already reshaping fitness businesses today, sales and lead follow-up, member retention, front-desk ops, and personalized member experience
- Why early movers are pulling ahead, and what it costs the operators still waiting
- The data behind the shift, and why missed leads and reactive retention are structural, not a staffing problem
- A first look, live: ABC AI Agents handling a real call, text, and booking flow
Why join live
Real industry data
105 secret-shop calls reveal what's really happening at the front desk.
Live product look
Watch the AI Sales Agent handle a real call, live.
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