2025 Year in Review Wellness Watch Report

The fitness industry is evolving faster than ever. ABC Fitness analyzes behavior from 40 million members across 30,000+ gyms and studios to reveal how people joined, paid, and stayed engaged in 2025.

This year’s findings spotlight major shifts shaping 2026:

• Gyms & Studios: Gyms saw 7.1M new joins with Gen Z leading the way, while studios faced softer acquisition but stronger retention fueled by deeper community and coaching experiences.
• Payments Are Transforming: Digital wallets and subscriptions accelerated, and neobanks surged to 17% of new joins — bringing higher decline rates and new revenue-protection challenges for operators.
• Community Drives Retention: Nearly half of Gen Z say community keeps them committed, and one in three members engage with fitness communities daily.

Whether you run a gym, studio, or training business, this report offers clear insight into what members expect today — and where operators must innovate next.

Download your free copy and get ready for 2026.