Wellness Watch Report LATAM 2024

The Health & Fitness Association (HFA), in partnership with ABC Fitness, has released the 2024 Latin America Fitness Consumer Survey, providing key insights into the vibrant and dynamic fitness culture in major metropolitan areas across Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

For fitness businesses to navigate this growing and dynamic market successfully, understanding consumer behaviors and preferences will be crucial. The expertise and insights provided by HFA and ABC Fitness offer valuable guidance for businesses aiming to tap into this demand and build meaningful connections with Latin American consumers.