Last month, I had the privilege of visiting Sao Paulo for IHRSA Brazil for the first time, and what an incredible first impression did it make! The vibrant resurgence of the fitness industry across the Latin American (LATAM) region was great to see. While last year, people were still on the rebound from the pandemic,… Continue reading Thriving Trends: Exploring LATAM Fitness Industry Insights from IHRSA Brazil
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