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Reinventing the Fitness Value Chain

From the IHRSA Innovation Summit

To establish a competitive advantage in the new fitness value chain, you must deliver a total fitness experience. Fill out the form to watch the webinar and learn how to differentiate your club and build a path forward in these challenging times.


The definition of fitness is a continuum, changing by person and over time. Are you ready for the next level of fitness?

A total fitness experience extends beyond just equipment and workouts. The physical, mental, instructional, and inspirational aspects of fitness must be personalized to align with how a person is motivated, feels supported and cared for, and feels accountable to their training plans.

Learn how to implement these strategies to give your club a competitive edge in the post COVID-19 fitness landscape.