THE NEW ABC
Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

Reinventing the Fitness Value Chain

From the IHRSA Innovation Summit

To establish a competitive advantage in the new fitness value chain, you must deliver a total fitness experience. Fill out the form to watch the webinar and learn how to differentiate your club and build a path forward in these challenging times.

 

The definition of fitness is a continuum, changing by person and over time. Are you ready for the next level of fitness?

A total fitness experience extends beyond just equipment and workouts. The physical, mental, instructional, and inspirational aspects of fitness must be personalized to align with how a person is motivated, feels supported and cared for, and feels accountable to their training plans.

Learn how to implement these strategies to give your club a competitive edge in the post COVID-19 fitness landscape.