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What Members Want  

Part II of the 2022 Market Research Report

The Data Behind Member Motivation

If you want to motivate someone to join your club, you need to know what people value as ‘ideal’ in their search for a gym.

So, in our survey we asked active consumers what their “ideal” health club experience would entail.

With nearly 1500 written comments, there was a wide range of sentiment. This eBooks shares four key themes that were discovered in our sentiment analysis along with the key phrases that were used. We then included real feedback from a survey respondent that was representative of that sentiment.

By drawing inspiration from these four themes and quotes, you can think about making decisions on how to best manage your marketing, facilities and staff.