ABC Fitness and Your Reformer Partner to Leverage Technology as a Growth Driver for Reformer Pilates Studios Worldwide
New partnership combines studio-grade equipment with unified software to help fitness businesses launch, manage, and scale Reformer Pilates offerings
ABC Fitness, the leading software platform for fitness businesses, today announced a strategic partnership with Your Reformer, the Australian-owned global Reformer Pilates-equipment company. Under the agreement, ABC Fitness will become Your Reformer’s exclusive club management software partner, offering studios and gyms a unified path forward that combines studio-grade equipment, intuitive scheduling, billing, and member management—all in one system.
Your Reformer is redefining how Reformer Pilates is delivered by enabling studios to offer on-demand classes in a controlled, in-studio environment through its connected equipment. In the future, this experience will integrate directly with ABC Fitness’ studio software, ABC Glofox, allowing members to book, unlock, and activate their reformer for on-demand sessions without needing to login separately. This on-demand capability builds on the software management solutions already available to Pilates operators through ABC Glofox, giving studios more flexibility in how they deliver programming and engage members.
"Reformer Pilates is one of the most dynamic and high-growth segments in fitness today, especially across regions seeing rising wellness demand,” said Mohammed Iqbal, Chief Strategy Officer, ABC Fitness. “With Your Reformer’s innovative equipment and ABC Glofox’s proven studio-management platform, we’re giving Reformer Pilates operators a robust, integrated ecosystem. Studios can launch faster, operate smarter, and scale confidently, with everything they need in one place. This partnership reinforces our mission to empower fitness businesses worldwide with technology that simplifies growth and puts members first.”
The forthcoming integration of on-demand activation represents the next evolution of the fully connected fitness studio. While studio operators manage everything from class schedules and waitlists to billing and member engagement from a single dashboard, bringing equipment, software, and operations into one system will create an even more scalable solution for fitness businesses launching or expanding Reformer Pilates offerings.
"Our goal has always been to give studios a dependable, high-quality Reformer Pilates solution that removes traditional barriers, from cost to complexity,” said Ben Stallworthy, CEO, Your Reformer. “By aligning with ABC Fitness, we can deliver a fully-connected experience that combines commercial-grade reformers, flexible business models, and seamless studio management. That’s exactly what today’s Reformer Pilates operators need to thrive.”
Pilates has emerged as one of the most in-demand fitness modalities worldwide, with market data forecasting that the global Reformer Pilates equipment market will grow by roughly USD 146.3 million in the next four years. ABC Fitness is actively supporting this momentum through technology, infrastructure, and strategic partnerships across its global network.
Learn more about the Your Reformer x ABC Fitness partnership here: https://www.glofox.com/partners/your-reformer/
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $14B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.
About Your Reformer
Your Reformer is a premium Reformer Pilates and wellness brand built by operators, for operators. Founded by Ben and Emma after a decade running high-performing gyms and wellness hubs across Australia, we know exactly what it takes to make reformer a scalable, revenue-driving cornerstone in any fitness business. Today we design and supply world-class reformer equipment and accessories, backed by practical operational support and a digital platform with thousands of on-demand classes that help studios and consumers get more out of every session. From boutique studios to multi-site clubs and at-home movers, we’ve become a trusted partner for growth — shipping to 50+ countries and supporting communities across Australia, New Zealand, the U.S., and beyond with premium, proven reformer solutions that perform in the real world.