1. Member Management:
The main purpose of member management is to make being a member at your gym easier, which can include a variety of things. Consider your check-in process. It’s easy for long lines to form at the check-in desk, especially during peak hours, which can frustrate members as they feel they are wasting time standing in line. Use fingerprint scanning, key tags, or make searching by name accessible through gym management software to get them past the front desk faster. Giving members access to a member portal to manage their own personal accounts and information online, set up fitness goals, schedule personal training times, and sign up for fitness classes also works towards that same idea of making tasks easy and accessible for members. In addition, it acts as a simple way for members to track their payments and receive alerts if payments are past due, taking away much of the stress and hassle of delinquent payments. Some tools even allow for verification of children for members that bring their kids to the gym as an extra form of security.
2. Employee Management:
This component is meant to make it easier to conduct some basic administrative tasks. It can include anything from scheduling work hours to collecting satisfaction surveys. If you are able to group employees into different departments, it allows for better organization and makes it simple to set security levels for those departments. Managing timesheets, availability, and scheduled events for employees are among some of the other tasks that can be managed with gym software. The more you can keep your employee management tasks under control, the lower amount of stress they will feel, and the happier they will be while working there. And remember, happy employees lead to happy members.
3. Sales Management:
When it comes to owning a gym, having available data on your gym’s members and their behaviors is more valuable than you might think. You can start to track how often each member visits your club or what classes they sign up for, providing more insight to guide your future sales and marketing plans. For example, you might consider emailing members about new classes similar to what they have enrolled in before. Sending regular, relevant emails through gym management software keeps you engaged with members and strengthens your efforts in retention.
In addition to managing the sales of existing members, you can also better the sales process for prospective members by tracking marketing campaigns, monitoring conversion rates, and discovering why a prospect visited your club. Assigning priorities to a salesperson gives direction to the employee on who they need to reach out to next and helps to ensure that the prospect is having consistent communication with someone from your club. And with the member enrollment process available online and on mobile devices, it’s easier to convert prospects to members.
4. Financial Management:
The reporting features you have with gym management software can go a long way in helping you understand how your gym makes money. Using real time data, you can be informed to make better decisions. When you set up unlimited custom reports to run automatically, viewable in Excel, PDF, or CSV file formats, it makes it easy to stay up-to-date on your gym’s performance and to share the status with others. Dashboards are extremely useful to get a view of your reports at a glance with easy-to-read graphs and charts, helping communicate general performance updates with other employees and stakeholders. Reporting should be done on a regular basis, and there are five financial reports critical to measuring success:
- Daily revenue and deposit reconciliation
- Daily billing statement
- Daily delinquency
- Invoice detail
- Month-to-date membership sales
Who Should Use It?
The great thing about gym management software is that it can work for a club of any size! Nearly all gyms conduct the same routine, operational tasks, such as payment processing, member check-in, and employee scheduling. In addition, member retention, financial reporting, and making future business decisions are challenges all gyms face. Using gym software can help your gym solve these challenges and conduct business more efficiently.
Why Use It?
Increase in Industry Competition
Fitness center managers have a very unique need for member management and payment processing in order to stay competitive in the industry. Over the past five years, the fitness club industry has experienced about a 3% growth rate annually, meaning the number of your competitors is growing and you need to ensure your gym is running as efficiently as it can, in order to stay ahead of competition.
Need for Member Retention
Much of the revenue within the industry is derived from membership fees, and data shows it is 5-25 times more costly for a club to acquire a new member than to retain a current member. This exemplifies the importance of member retention in order to sustain and grow a profitable club.
Desire for Personalization
Building trust is essential to growing your customer base, and comes from truly understanding your customers and building a relationship with them. Modern customer communication requires personalization and great service, both in marketing techniques your gym uses to gain and retain members and in one-on-one time spent with members at the gym. Using the customer reporting data available to you through gym management software to gain insight into their behaviors, and get to know their likes, dislikes, and goals through personal conversations; will help you better target different products and services towards your members and will go a long way in building trust.
How Gym Management Software Helps
Streamlining your daily processes with gym management software is a more efficient way to run your business. It tracks your finances in real time and incorporates payment processing to ensure member fees are collected when they are due. With all of the visibility in analytics this software can give you, you are easily able to see what works and what does not and use acquired data to guide your future business decisions.