Author: Tanya Stricker

By Lee Robinson I’m going to say something that might sting a little bit. But I think gym owners need to hear it.  Most of you know your revenue number. You know how many members you have. You know your monthly dues rate. You know your top line.  What most of you don’t know — and I mean really know, down… Continue reading Stop Thinking About Revenue. Start Thinking About What You’re Actually Collecting. 

By Lee Robinson I was sitting in a room with Pete Moore a few weeks ago. Pete teaches at Harvard on mergers and acquisitions. He’s done dozens of deals in the fitness space. And he was walking a group of gym owners through how private equity actually works.  He put it simply: you’re a gym owner thinking about mortgaging your house… Continue reading You’re Playing Checkers. Private Equity Is Playing Chess. Here’s What’s Actually Happening. 

By Lee Robinson I played D1 football. I’ve been in gyms my entire life. And I’ve been in the fitness industry for 20 years. So when I tell you that what I’m seeing right now in terms of consumer behavior is unlike anything I’ve experienced, I need you to hear me on this.  The generation walking through your front door right now doesn’t think about fitness the… Continue reading They’re Not Joining Your Gym for a New Year’s Resolution: They’re Joining Because Fitness Is Their Healthcare

By Lee Robinson I’ve spent 20 years in the fitness industry. I’ve watched recessions come and go. I’ve watched operators panic during COVID and rebuild after. But what I’m watching right now is something different from anything I’ve seen — and most gym owners don’t even know it’s happening.  We’re in a K-shaped economy. Not a recession. Not a recovery. A split.  If you’re not familiar with the term, here’s the picture: imagine… Continue reading Built for Operators: The Gym Economics Series: The K-Shaped Economy Is Real — And It’s Already Reshaping Your Gym