Growth hacking for fitness business owners in 2025 means finding creative, low-cost ways to attract and retain members. One of the most important metrics to track in this pursuit is your “cost per lead“. This metric tells you exactly how much you’re spending to acquire each potential member. When you know how to calculate cost… Continue reading Growth Hacks for Gyms: 7 Proven Ways to Lower Your Cost Per Lead
Author: Conor Hawkins
The Power of Belonging: How Community Is Redefining Fitness
In a fitness world that’s always changing, one truth stands firm: belonging matters more than ever. The latest ABC Fitness Wellness Watch report—“The Power of Belonging: How Community Is Redefining Fitness”—explores how connection, community, and technology are transforming member engagement and reshaping what it means to be “fit.” What Is ABC Fitness Wellness Watch? Each… Continue reading The Power of Belonging: How Community Is Redefining Fitness
Healthier Habits, Stronger Team: Inside the Best Life Games Wellness Challenge
What if you could sleep better, feel better, and connect with your colleagues through self-care and active living? When brainstorming ways to inspire wellness and connection among our team in 2024, we decided to pursue something new: a summer challenge powered by our very own ABC Trainerize app; inspired by our Best Life corporate value.… Continue reading Healthier Habits, Stronger Team: Inside the Best Life Games Wellness Challenge