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Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

Here, our CEO Bill Davis shares his thoughts on how AI is positively changing the fitness industry at a dramatic pace. It is hard to believe that a year ago, very few people would have heard of ChatGPT. Truth be told, the growing prevalence of AI is on society’s mind as it transcends all types… Continue reading Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

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Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association’s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

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How To Win with Gen Z:  Embrace Digital Native Lifestyle and Celebrate Individuality   

Here, our CEO Bill Davis shares his thoughts on how to best attract the Gen Z generation: the new driving force of the fitness industry. In the ever-evolving landscape of the fitness industry, it is imperative that we stay attuned to the changing preferences and demands of consumers. Today, I want to shed light on… Continue reading How To Win with Gen Z:  Embrace Digital Native Lifestyle and Celebrate Individuality