Our CEO Bill Davis shares about how we are standing with the Health and Fitness Association to support more affordable access to fitness through the PHIT Act. Recently, the Senate removed a key provision from the latest budget reconciliation package – the Personal Health Investment Today (PHIT) Act, which would have allowed Americans to use… Continue reading Why We Still Need the PHIT Act
Author: Bill Davis
IHRSA 2024: Ushering in a New Era for the Fitness Industry
Here, our CEO Bill Davis shares his thoughts on the 2024 IHRSA Convention & Trade Show. My team and I always look forward to attending the IHRSA Convention & Trade Show. As one of the largest conferences for the fitness industry, it is a great opportunity to catch up with our industry friends and ABC… Continue reading IHRSA 2024: Ushering in a New Era for the Fitness Industry
Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America
Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association’s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America
How To Win with Gen Z: Embrace Digital Native Lifestyle and Celebrate Individuality
Here, our CEO Bill Davis shares his thoughts on how to best attract the Gen Z generation: the new driving force of the fitness industry. In the ever-evolving landscape of the fitness industry, it is imperative that we stay attuned to the changing preferences and demands of consumers. Today, I want to shed light on… Continue reading How To Win with Gen Z: Embrace Digital Native Lifestyle and Celebrate Individuality