Author: Bill Davis

Here, our CEO Bill Davis shares his thoughts on the 2024 IHRSA Convention & Trade Show. My team and I always look forward to attending the IHRSA Convention & Trade Show. As one of the largest conferences for the fitness industry, it is a great opportunity to catch up with our industry friends and ABC… Continue reading IHRSA 2024: Ushering in a New Era for the Fitness Industry 

Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association’s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

Here, our CEO Bill Davis shares his thoughts on how to best attract the Gen Z generation: the new driving force of the fitness industry. In the ever-evolving landscape of the fitness industry, it is imperative that we stay attuned to the changing preferences and demands of consumers. Today, I want to shed light on… Continue reading How To Win with Gen Z:  Embrace Digital Native Lifestyle and Celebrate Individuality