Fall Wellness Watch: ABC Fitness Industry Insights Report Fall 2025
The fitness landscape is transforming and the next evolution is all about community.
This latest edition of Wellness Watch, the ABC Fitness Industry Insights Report, delivers an in-depth look at where fitness is headed. Backed by exclusive consumer research and proprietary platform data from more than 40 million members, 30,000+ gyms and studios, and 570,000+ personal trainers and coaches, this report uncovers how connection is redefining success across the industry.
This quarter’s findings reveal that the modern fitness journey is social at its core:
- Connection is Key: 57% of active consumers say social interaction is the main reason they join and stay engaged with their fitness communities.
- Generational Shifts: Gen Z and Millennials are driving growth—making up 60% of new gym joins and over 30% of new studio memberships. They’re seeking both digital connection and in-person experiences.
- Community Fuels Commitment: Nearly half of all consumers have become more active in fitness groups this year, while Gen X and Boomers show growing interest in smaller, instructor-led communities.
- Growth Across the Board: Gym and studio check-ins rose 5% year-over-year, signaling strong engagement even as the industry evolves.
- Technology as a Connector: From wearables to AI-powered platforms, digital tools are helping fitness businesses strengthen their sense of belonging and keep members motivated.
Whether you’re a gym owner, studio leader, or fitness entrepreneur, the Wellness Watch Report offers the data and insight you need to build stronger, more connected member experiences—and thrive in 2025.
Don’t miss the full picture. Download your free copy of the Wellness Watch Report today and see how community is shaping the future of fitness.
