With the New Year just around the corner, gym owners are gearing up for the post-holiday rush – after all, the first week of January is to health clubs and fitness facilities what Black Friday is to retail stores! New members will be looking for a facility where they can fulfill their New Year’s… Continue reading Is Your Gym Ready For The 2015 New Year’s Resolution Rush?
By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions. Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into an even worse decision than an individual… Continue reading Decision Disasters and How to Avoid them
By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships?in all three cases ? SORRY CHARLIE!!!! Increasing statistical evidence from Fitness Business… Continue reading And the Winner of the Most Profitable Gym is?.
By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years. Things change, but the expectation… Continue reading How to Close a Gym Membership Sale at Anytime, Under Any Circumstances
By: Hope Osborn Creating Customer Experience vs. Selling Customer Service The fitness club market is overwhelmed with selection for the fitness-minded, from the abundance of health clubs to the variety of services. Clients have their pick of hours, locations, types of classes and equipment, cost, and availability of experienced trainers in just about any gym… Continue reading Customers, Front and Center
By: Hope Osborn Don?t you get angry when someone cuts you off on the road or cuts in line at the local coffee shop? What about when you have to listen to music blaring from the open windows of another car or an animated phone conversation during class? Thoughtlessness can carry across the roadway, in… Continue reading Ms. Manners Goes to the Gym
By: Lacey Thacker The gym, like any other public place, has a set of written and unwritten rules. Like all forms of etiquette, these exist to make everyone comfortable. Below are a few ways we can work to make our time at the gym as pleasant as possible: Cleanliness: Ever wonder why there are random… Continue reading Gym Etiquette
By: Lacey Thacker You?ve spent weeks, months, maybe years, crafting a healthy lifestyle. You do cardio several times a week, lift weights or do other weight-focused exercises regularly. Breakfast is a piece of fruit and a protein-packed smoothie or couple of eggs with a slice of toast. You?ve planned your snacks down to the calorie,… Continue reading Maintaining a healthy lifestyle while traveling
By: Lacey Thacker Social media, once just a way to keep in touch with friends and share photos, has now crept in to almost every part of life. We use it to share events, log where we?ve been, and get discounts on retail. It?s even become part of our workout routines. Lately, I?ve seen a… Continue reading Fitness and Social Media Trends