Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

Here, our CEO Bill Davis shares his thoughts on how AI is positively changing the fitness industry at a dramatic pace. It is hard to believe that a year ago, very few people would have heard of ChatGPT. Truth be told, the growing prevalence of AI is on society?s mind as it transcends all types… Continue reading Fit for the Future: How AI (Artificial Intelligence) is a Force for Good for Fitness Club Owners 

Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

Our CEO Bill Davis shares what the PHIT Act is, its overwhelmingly positive impact on the industry, and how key leaders recently met with policymakers on Capitol Hill. Back in October I had the honor of joining other leaders in the fitness industry and members of The International Health, Racquet & Sportsclub Association?s (IHRSA) Industry… Continue reading Transforming Wellness: The PHIT Act’s Journey Towards a Healthier America

Transform Your Member Experience: Why Your Fitness Business Needs a Club-Branded App 

Table of Contents: Why Your Gym Needs a Mobile-Friendly Member Experience  When it comes to the modern gym, technology plays a key role in enhancing the member experience. The integration of new software has reshaped how people join, engage, and commit to their fitness journeys. From the surge in online joins to seamless member self-service,… Continue reading Transform Your Member Experience: Why Your Fitness Business Needs a Club-Branded App 

People Powering Business Success

By: Rachana Jain For over 40 years, ABC Fitness has remained laser focused on powering the fitness community with groundbreaking software and solutions that help people live their best life. We pride ourselves on this purposeful vision. As our Chief People Officer, I would be remiss if I did not disclose the secret to what… Continue reading People Powering Business Success

6 Ways to Increase Gym Membership Sales in the New Year

The new year is known to bring fresh optimism and motivation as people set goals to improve their health and fitness. In turn, this presents a significant opportunity for gym owners to increase their club?s membership sales. After the indulgence of the holiday season, many of your prospects have likely resolved to get in shape.… Continue reading 6 Ways to Increase Gym Membership Sales in the New Year

The True Cost of Opening (and Operating) a Gym

Owning a gym can be an exhilarating and rewarding business venture for fitness enthusiasts, entrepreneurs, or those with a passion for promoting a healthy lifestyle. It provides individuals with the opportunity to help others achieve their fitness goals, build a community around health and wellness, all while being their own boss. However, while the appeal… Continue reading The True Cost of Opening (and Operating) a Gym

How to Gain a Competitive Advantage in Today’s Fitness Industry

The fitness industry is more competitive than ever before. There are over 32,000 health clubs in the United States alone (as of July 1, 2021) vying for members. With new boutique studios and budget gyms entering the market, competition is fierce. While this may seem daunting, competition isn’t necessarily a bad thing. It keeps you on… Continue reading How to Gain a Competitive Advantage in Today’s Fitness Industry