Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

The best fitness CRM software
to drive leads and membership growth.

Intuitive and powerful campaign automation, advanced segmentation, and real-time insights.


Capture, nurture and convert leads with IGNITE Sales.

Take the first step building a relationship with members before they set foot in your club.

Regardless of where you do your sales – online, in the club, or both – IGNITE Sales helps you acquire new members and sell into your existing membership base to increase lifetime value. Keep track of all leads and members throughout their club relationship with a fully customizable solution that is easy to use with automated trigger-based communications.

  • Identify opportunities based on member preferences proactively with our enhanced filter options for lead re-engagement and secondary sales workflows.
  • Simplify and enhance sales and marketing communications with our easy-to-use email editor that automates engaging emails.
  • Measure, motivate and reward your sales team confidently with KPI dashboards that track and optimize performance.

For clubs that use a fitness CRM tool, the average return on their technology investment is $8.71 for each dollar spent.

Get the fitness CRM software you need to build a powerful sales engine for your club.

Our all-in-one member acquisition and engagement solution includes a growing family of tools that allow you to nurture leads and members throughout the sales and member lifecycle journey, efficiently and effectively.

Easy-to-use interface

With minimal training, your sales team can log in, follow the prompts and notifications, and start selling.

Automated, trigger-based communications

Contact leads at key stages of the sales process when your customized and configurable triggers are activated.

Personalize and scale communication

Build custom prospect profiles and a more personalized sales approach based on up-to-date insights.

Showcase your club brand

With the enhanced email editor, it’s simple to drag and drop the images and icons to style emails that are true to your culture and brand.

Automate phone, email and text messages

Communicate with prospects and members with flexible channel options to confirm appointments, introduce offers, promote events and more.

Data you can trust

Track your KPIs across metrics on sales-specific dashboards, campaign effectiveness, lead sources, member activity tracking, win-loss ratios and more to keep your sales team focused and motivated.

Know your members better than before

With enhanced filtering options, you can proactively identify and automate responses to member preferences and upsell relevant services to them.

Reduce data inefficiencies across systems

Streamline the sales process and reduce data-loss when your conversions auto-update in ABC IGNITE and your team spends less time shuffling between systems making manual updates.

Increase member LTV

With deeper integration with the ABC IGNITE club management suite, track member activities, identify member needs ahead of time and trigger automated communications and secondary sales options to them.

Real success stories from actual clients.

“I love the functionality and design of IGNITE Sales. Its smart automation saves us so much time, especially with setting up and confirming appointments.”

— Elle Warren, Snap Fitness

“IGNITE Sales allows me to track all my leads, trials and sales easily and ensures leads never get lost, which is fantastic.”

— Daniel Hayes, The Urban Fitness Club

“Thanks to IGNITE Sales, we now communicate with leads efficiently and professionally. We track our sales performance accurately and identify areas for improvement that we wouldn’t otherwise be aware of. And because IGNITE Sales is a web-based system, we are able to respond to new inquiries from anywhere, at any time.”

— Danielle Cook, Fernwood Fitness Bendigo

Speak to an IGNITE Sales specialist.