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Increase Membership with These 3 Marketing Tips

When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies will have a huge impact on your… Continue reading Increase Membership with These 3 Marketing Tips

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Email Campaigns – Top 5 Things You Need To Know

By: Bryan Smith Product Marketing Manager Next to keeping your clubs filled around the clock, one of the most important things a club should pay attention to is your customer service interaction. Your means of communicating with members is VALUABLE and should be treated carefully. Email has become one of the most effective ways to… Continue reading Email Campaigns – Top 5 Things You Need To Know

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How to Outlast, Outsell and Beat Your Health Club Competition

By: Jim Thomas Jim Thomas? Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement will lie in trumping the fitness… Continue reading How to Outlast, Outsell and Beat Your Health Club Competition

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What If Your Gym Memberships Were Free

By: Kelly Sweeney Club Apps What if your gym memberships were FREE? What would your closing percentages be? Would your members ever leave? Today the growing trend for health clubs is to create a value in their membership that is greater than just the use of the club. One of easiest and most lucrative ways… Continue reading What If Your Gym Memberships Were Free