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Data Insights on Consumer Motivations -

Data Insights on Consumer Motivations


It’s a crazy time of year with summer ending and back to school happening. Does your club have a strategy how to motivate gym members to join, and current members to stay, during such a tumultuous time?

Led by industry leaders, we will dig deeper into the findings from the 2022 Market Research Report and dissect the motivations that will drive active consumers to exercise at your facility.

Watch now to learn:

  • Promotional messaging that motivates potential members to convert
  • The ‘ideal’ gym experience of those we surveyed
    Goals that motivate potential members
  • Where active consumers are exercising