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The Next Big-Box Gym Fitness Consumer

Part II of key findings from our market research survey report in collaboration with ClubIntel and IHRSA.

Insights and strategies for motivating consumers to return to health clubs and gyms.

In Part I of our market research report findings, we shared the data illustrating the current status of the fitness industry today. While there are positive indicators for the industry at large, there remain unanswered questions regarding the shift in fitness consumer trends and motivations post-pandemic.

For this next analysis we address the questions:

  • How have consumers’ fitness routines changed?
  • Are consumers meeting their health and fitness goals?
  • What motivates consumers to work out?
  • What will motivate them to return to a normal fitness routine that will involve returning to a club?
  • Where are they working out and where are they spending money on health and fitness?




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