Learn more about our exciting new look and unrivaled approach to the market revealed at IHRSA.

The 2022 Fitness Market Analysis Report

Discover the key trends, themes, and findings from our market research

In collaboration with ClubIntel, we canvassed over 2,000 fitness consumers to outline the drivers of consumer behavior and their key motivators as part of our fitness market analysis.

The findings from our research can be used by club owners and operators to learn how to enhance and adapt your existing operations to thrive in today’s evolving fitness industry.




Go Further With the Data

What good is a fitness market analysis without accompanying insights and action?

To make the findings from our research that much more powerful, explore additional resources below featuring fellow fitness industry leaders and experts as they share their interpretations and key takeaways.

Where Motivation Gets Personal: Data Insights on Consumer Motivations

It’s a crazy time of year with summer ending and back to school happening. So how do you motivate new members to join and current members to stay during such a tumultuous time? Find answers in our  webinar: Where Motivation Gets Personal: Data Insights on Consumer Motivations.


Leveraging Data to Maximize Engagement

Led by club operators and industry leaders, this webinar shares how to understand and interpret the fitness consumer personas identified from our research.

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Help New Members Jumpstart their Fitness Goals

Consumers from our fitness market analysis were asked to describe their ideal health club experience and two of the top themes were a judgment free environment and caring, educated staff that can provide guidance.

This blog digs into ways your club can use this information to motivate members to reach their goals.

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