The Fitness Consumer Market Research Report
Reporting on the return to gyms.
In partnership with IHRSA, we worked to create unique survey questions for gym members to collect data that paints a picture of the current status of the fitness industry:
Workout frequency in health clubs, studios and online
Top at-home exercise options of 2021
Goals, motivations, and spending habits surrounding fitness
The likelihood of consumers returning to health clubs
?and much more.