UFC GYM Selects ABC Fitness Solutions as Exclusive Club Management Provider to Elevate Integrated Fitness Experience
NEWPORT BEACH, Calif. (Dec. 8, 2020) – UFC GYM, the trailblazer of mixed martial arts-inspired fitness, announced today it has chosen ABC Fitness Solutions as the exclusive club management technology provider to power the expansion of UFC GYM’s brand and services for its corporate-owned clubs and franchises.
ABC Fitness Solutions, a leading provider of software and related services for the fitness industry, will support UFC GYM in delivering comprehensive reporting for business insights, revenue-cycle management and operational efficiencies. The club management technology is designed to enhance consumer engagement while seamlessly integrating with UFC GYM’s new digital membership offerings.
UFC GYM was founded in 2009 as the first major extension of UFC, the premium global sports brand and premier mixed martial arts (MMA) organization. That close relationship continues, ensuring cutting-edge training techniques that are accessible through UFC GYM programming and at its clubs in the United States and internationally.
“UFC GYM is one of the fastest growing fitness brands and we need a robust club management solution to grow with us. ABC Fitness Solutions will keep up with the speed of our developments and support the franchise infrastructure that can ensure we stay a fitness industry leader,” said Adam Sedlack, UFC GYM president.
UFC GYM allows members to train in more than 150 locations around the world, projected to expand across 37 countries by 2021. Its programming has been developed through exclusive access to the training regimens of internationally acclaimed UFC athletes, providing members of all ages guidance to move, get fit and live a healthy life.
“UFC GYM has a reputation of providing quality gym experiences for its members and we are thrilled to be their chosen partner to help accelerate their business growth,” said Jennifer Mellet, chief revenue officer of ABC Fitness Solutions. “We are excited to help deliver their one-of-a-kind fitness experience”
Mike Pilatos, chief financial officer of UFC GYM, said that after exploring several options, the team decided on ABC Fitness Solutions, citing the company’s innovative and scalable platform. “There’s no better partner to help us deliver exceptional membership service and achieve stellar financial performance,” Pilatos said.
Sean Pence, chief operating officer of UFC GYM, said ABC Fitness Solutions has the technological expertise to partner with the fitness company as it expands. “ABC’s proven implementation and franchise support team has already successfully converted our corporate locations in a very short amount of time. The quality and speed are simply impressive,” he said.
ABC Fitness Solutions will provide holistic and modular club management technology and services that scale to UFC GYM’s growing operations in the United States. It will enable UFC GYM to manage and elevate the overall member experience through account management, billing and member services. That integration is especially important now as UFC GYM increases new offerings through its corporate clubs, as well as its independently owned and operated franchise clubs.
ABC Fitness Solutions, with its deep industry knowledge and decades of fitness experience, offers the most proven club management solution in the fitness marketplace. Its comprehensive solution has six modules that make up holistic club management: Member Acquisition, Member Management, Member Engagement, Club Administration, Reporting and Analytics and Revenue-cycle Management.
The announcement marks the latest major business development by ABC Fitness Solutions, which over the past several months has strengthened its standing in the market, acquiring the GymSales sales automation solution and adding digital member engagement through Trainerize, as well as partnering with security access control provider Openpath.
About ABC Fitness Solutions
ABC Fitness Solutions (abcfitness.com) is the premier provider of software and related services for the health and fitness industry. Building on a reputation for excellence in support for clubs and their members, ABC is the trusted provider to boost performance and create a Total Fitness Experience for members of clubs of all sizes whether a national franchise, regional chain, or a local gym. Founded in 1981, ABC helps nearly 16,000 clubs and facilities globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness Solutions is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).
About UFC GYM
UFC GYM is the first major brand extension of UFC, the world’s premier MMA organization, created in alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to unite the benefits of MMA with fitness, the brand is not what you expect, and more than you can imagine. UFC GYM’s TRAIN DIFFERENT approach provides members with the ultimate fitness experience and programming that secures results for all ages and training levels. With 150 locations opened and 500 additional locations currently in development globally, UFC GYM has revolutionized the fitness industry and positively impacted countless lives worldwide. In addition to its corporate-owned clubs, UFC GYM offers the opportunity to own and operate a UFC GYM franchise domestically and internationally. For franchise information, contact email@example.com or visit UFCGYMFranchise.com. For more information, please visit ufcgym.com. Follow UFC GYM on Instagram and Twitter @UFCGYM, Facebook.com/UFCGYM, and youtube.com/UFCgym.
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