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ABC Fitness Solutions Unveils New Branding, Reaffirming Commitment to Holistic Club Management That Delivers a Total Fitness Experience for Health Club Members

  • Building on its foundation of leading revenue cycle management for the fitness industry, ABC Fitness Solutions is committed to deliver the most integrated, configurable club management solution, creating a competitive advantage for club operators
  • ABC is transforming the tech-forward fitness experience, aimed at making it a part of members’ daily routine with club-branded mobile and wearable solutions core to creating the total fitness experience

SHERWOOD, Ark. (Oct. 1, 2020) – ABC Fitness Solutionsformerly known as ABC Financial Services, unveiled today a corporate rebranding that reaffirms the company’s commitment to the health and fitness industrysupported by powerful, new club management and member engagement capabilities atop the marketleading billing and payment services that ABC is known for.  

ABC Fitness Solutions offers the most integrated, configurable solution for health clubs and fitness businesses of all sizesThe comprehensive solution has six modules that make up holistic club management: Member Acquisition, Member Management, Member Engagement, Club Administration, Reporting & Analytics and Revenue-cycle Management. 

“Our reputation for excellence and commitment to customer service has earned us the trust of nearly 16,000 clubs and over 150,000 fitness professionals globally. With the introduction of ABC Fitness Solutions, we are solidifying our unwavering commitment to propel the industry to the next level of fitness.” said Bill Davis, ABC’s president and chief executive officer.  “Our holistic club management solution provides leading capabilities for growth, profit center optimization and operational efficiency in an integrated suite that reduces total cost of ownership and simplifies technology operations.” 

Davis continued, “And, in today’s competitive market club operators need to differentiate their clubs with Total Fitness Experience that goes beyond the physical gym and becomes part of their members daily life no matter where they are. ABC makes it possible to connect the fitness professional, with all their exercise, nutrition and healthy habits coaching, with the member and the gym to create this Total Fitness Experience that helps people achieve their health and fitness goals as well as helps fitness businesses to achieve their growth and profitability objectives.”  

ABC’s expanded offering includes the introduction of its next generation Revenue-cycle Management (RcM), which habeen reimagined to manage any kind of subscription or payment model, whether session-based, one-time, bundled or usage-basedABC’s RcM 1.0 was generally released in July and RcM 2.0 aims to be ready later this year. 

Building on ABCs stellar reputation for Revenue-cycle Management, support and service, the club management solution is equally supercharged, with the latest addition of GymSales powered by ABC as the Member Acquisition module to easily capture, nurture and convert prospective members 

ABC continues to expand the partner network and introduced ABC Door Access by Openpath as part of the Club Administration module. An integrated access control solution makes it possible for health clubs to implement important hands-free entry that improve safety and sanitation.  

The biggest addition to the solution is Trainerize powered by ABC,” which is the keystone to new Member Engagement module. Through the tightly integrated mobile and wearable applications, Trainerize delivers virtual and onsite training, nutritional planning and habit coaching – all are paramount to being competitive and creating revenue models that are not dependent on gym attendance. 

Davis concluded, “Clubs and fitness businesses have struggled to integrate and manage all the tools they need for too long. We’re fixing that with a completely integrated holistic club management solution that aligns to each club’s unique operating model so we can deliver the solutions they need, at a price that makes sense, and frees up their resources to focus on their club and their members. Our technology extends the club beyond the physical gym and allows our clients to create differentiated and branded Total Fitness Experience for their members.” 

About ABC Fitness Solutions 

ABC Fitness Solutions ( is the premier provider of software and related services for the health and fitness industry. Building on a reputation for excellence in support for clubs and their membersABC is the trusted provider to boost performance and create a Total Fitness Experience for members of clubs of all sizes whether a national franchise, regional chain, or a local gym. Founded in 1981, ABC helps nearly 16,000 clubs and facilities globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness Solutions is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (  

Media contact 

Caroline Curran
Hill + Knowlton Strategies