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ABC Financial – A Great Team Serving A Great Industry

Last year when I got a call from a colleague about the possibility of joining ABC Financial, I did not know a lot about the fitness or health club industry except through my 10+ years in the healthcare industry and my personal experiences as a consumer. As an avid runner, who has enjoyed marathons, training at gyms and boutiques, and even Tough Mudder races, fitness has been part of my life for as long as I can remember. I had not, however, had the chance to study the fitness industry space closely nor did I really know how a company like ABC Financial played such an intricate role in helping thousands of fitness businesses serve millions of members. I’ve learned a lot since joining the company as its President in February, and every day, I feel more fortunate to have made the decision to join such an exceptional team.

The fitness and health club industry is an amazing “people” business. The employees of ABC Financial are truly outstanding folks. They work very hard and care deeply about the fitness businesses and our customers we serve. While I have many more of our customers to meet in the weeks and months ahead, those I have had the chance to visit are incredible and passionate people dedicated to their members. They all share a commitment to make a difference in the lives of people through health and fitness every day.

I’ve worked in technology in a variety of roles and in some terrific industries like the previously mentioned healthcare industry with Allscripts Healthcare Solutions; higher education working for Blackboard; and in the human capital management industry working for Paycor, among others. These industries and businesses were all very interesting and had a lot of wonderful professionals doing great things. In reflecting on what I have learned from the ABC team during the past six months, something tells me that the fitness industry is a unique industry given the wonderful purpose the industry serves for so many; helping people live healthier and hopefully happier lives.

Spending time with a luminary like Paul Schaller, who has been such a huge part of the history and growth of not only ABC Financial but the entire health club industry, has been a great experience. After he decided to extend to me the opportunity to become CEO as part of his ascendance to the role of Vice-Chairman, we agreed we would work closely together and with our expanded leadership team accelerate our business strategy at ABC Financial. Paul is a wonderful leader and I truly appreciate all the help he has provided me and will continue to provide me as we move forward together… It probably goes without saying, but I certainly have got some big shoes to fill.

Over the past six months, we have been working hard on building an even better ABC Financial. Our new leadership team brings diverse experiences from successful technology growth companies to help both clients and partners grow and succeed. The team’s experiences will bridge ABC’s past success with a plan for future growth while maintaining a commitment to exceptional client experience. We will remain committed to our heritage of client service, helping our clients manage their financial operations, and member engagement, so our customers continue to capitalize on a growing market opportunity and position themselves for success.

Of course, the team and I will continue our unrelenting commitment to providing an exceptional client experience and the creation and promotion of Raving Fans, while increasing the level of consistency at which we deliver this experience. This is part of a broader, more future-oriented business strategy that will allow our company to transition overtime to accelerate the pace of innovation and a service delivery model that proves to be more predictive versus proactive.

Our commitment to innovative technology solutions will afford our customers the opportunity to continually sit at the leading edge of the health and fitness industry. We plan to embrace a more disciplined approach to future product development and a commitment to the highest quality and most reliable product development capabilities that will result in timelier and more complete products for an expanding fitness industry.

In the weeks and months ahead, I look forward to getting to know more about each of our customers and the fitness and health club industry as a whole. I am humbled by the opportunity to serve as ABC’s new CEO and want to thank Paul Schaller, all of our team members both new and tenured, our customers, partners, and our stakeholders for the chance to help ABC fulfill its full potential to serve the needs of the health and fitness industry.. These are exciting times at ABC Financial and for the industry as a whole.


Bill Davis serves as CEO of ABC Financial Services. His career accomplishments include over 20 years of experience in corporate finance and executive leadership positions within technology businesses building great teams that create and deliver outstanding technology solutions and services for customers. His prior leadership roles have entailed both successful private and public companies including Paycor, Blackboard, Allscripts Healthcare Solutions; and Lante Corporation. Bill earned an MBA at Northwestern University. His philanthropic and volunteer work includes the Jack & Jill Late Stage Cancer Foundation Board of Directors and the University of Cincinnati Foundation Board… As an avid runner, Bill enjoys marathons and other challenging races such as Tough Mudders and Hood to Coast Relay. As a sports fan, he closely follows the Chicago Cubs, Ohio States Buckeyes and his alma mater, University of Cincinnati Bearcats. Rules of the Red Rubber Ball: Finding Your Life’s Work is one of his favorite leadership books.