ABC Fitness Solutions Helps Redefine In-Club and On-Demand Digital Member Services with the Launch of ABC+

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Committed to you, your members, and fitness

As the COVID-19 pandemic evolves, our commitment to your clubs has never been stronger. We’ll be with you every step of the way, standing ready to help you plan how to survive, recover and thrive. On this page, you’ll find a constantly updated list of resources from ABC, and links to register for upcoming sessions.


ABC’s Club Rebound Bundle


As states update their guidelines for businesses to reopen, rebuilding your sales pipeline and generating positive cash flow for your club is top-of-mind. To boost your performance, we’ve developed a new Club Rebound Bundle, including exciting new features available to all ABC clients and unique offerings to enhance your marketing and sales efforts.

Click the button to learn more about the new features we’ve developed to help you adapt your business and measure your performance, along with select offerings from our Certified Partners.

Reset & Revitalize: Lessons Learned from COVID-19

June’s cover story in Club Solutions Magazine. Read to explore the many revelations and go-forward trends as health clubs start to move beyond the COVID-19 shutdown by reopening and restarting services for members. Featuring insights from ABC and our CEO, Bill Davis, on empathy and communication strategy, alongside other leading industry voices including Gold’s Gym, REX Roundtables, Active Wellness and The Claremont Club.

COVID-19 Business Recovery Report

ABC’s Chief Product Officer Ryon Packer joined’s COVID-19 Business Recovery Report, digging into how businesses are working to quickly find new ways to offer services during shutdown orders, and to preparing for safe re-openings.

Read Report

Webinar: Must-do's to Survive, Recover & Thrive in the Changing Economy

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Town Hall: How Suppliers are Helping Health Clubs Through the Coronavirus

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“Given our success hinges on our client’s success, our purpose is clearer than ever: to support not only our clients, but also their members and the overall health of the industry.”

Bill Davis | CEO, ABC Fitness Solutions

Bill Davis shares the latest developments from ABC, including an overview of the last few weeks and how ABC is working to align with and accelerate the re-opening plans being developed by clubs nationwide.

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A message from Bill Davis, CEO, ABC Fitness Solutions

Read the letter

Bill discusses the role of ABC in the HALO sector, what owners should consider in the current COVID-19 climate, hints at big changes coming to ABC in the next few months (that were initially going to be introduced at IHRSA 2020!) and much more.

Listen now


Below is a list of resources to help you survive, recover and thrive.

18 Safety Considerations for your Health Club Reopening Plan
View Site
Opening up America Again
View Plan
CDC: Resources for Businesses and Employers
View Site
Implementing a Strategy to Convert Fitness Services to Virtual
View Article
SBA Small Business Guidance & Resources
View Site
How to Communicate With Customers During Times of Crisis
View Article
Coronavirus Emergency Loans Small Business Guide and Checklist
View PDF
COVID-19 Help from Google
View Site

Have questions? Need to connect? We’re here.