digital

” As the recent article, “2019 Is Turning Out To Be Quite A Year For The Health Club Industry,” attests, 2020 will herald the start of a new era for…

” As you might have noticed, I’ve been writing a lot about the fitness industry and the broader marketplace of wellness, wellbeing, or as others have called it, betterment. My…

”  Thomas Plummer is the Founder of the National Fitness Business Alliance, an industry thought leader, author of ten books, speaker and ultimate fitness business guru. He has been…

” JJ Creegan is the Chief Operating Officer of YouFit, and was recently named as one of the IHRSA 2019 Rising Stars. He is one of the most innovative purpose-to-profit…

” Rick Mayo is the Founder of Alloy Personal Training Systems, which was started in 1992, and was the first ever fitness center dedicated to personal training in his area.…

The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how…

” In today’s digital world, inbound marketing is the most effective way to attract new members to your gym or fitness center. Traditional marketing and advertising are intrusive, interrupting a…