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Companies that leverage advanced insights “outpace their competition and deliver better growth” by up to 20% compared to firms that are less mature with analytics, according to Forrester’s 2022 research.…

A positive work culture is crucial for the success and overall well-being of your health club. When your employees feel valued, motivated, and supported, they are more likely to deliver…

At IHRSA this year, I was excited to unveil ABC Fitness’ striking new corporate identity along with details of how we plan to better serve various segments of the fitness…

Being a gym owner or operator can be lonely at times. There’s constant pressure and a need to be on top of day-to-day functions, such as managing revenue, costs, staff,…

Summer is the perfect time for people to focus on their fitness goals and commit to a healthier lifestyle. As the temperature rises, many individuals are eager to shed those…

As a fitness club owner, your vision and mission statements are the foundation of your business. These key ingredients to success define your purpose and goals, guide your decision-making process,…

For 50 years, Les Mills has been creating the world’s best workouts, some you may already provide in your club. With the announcement of our partnership with Les Mills, you…

According to our recent market research, gym memberships are among the last things that fitness consumers are willing to give up in times of economic hardship. In fact, 46% of…

The world of fitness is evolving at an incredible pace, with new technologies emerging constantly. One of the most exciting developments recently is how artificial intelligence (AI) is revolutionizing the…