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Health Club Software by ABC Financial Eliminates Lost Leads for Gold’s Gym

January 1, 2012

Jeff Goldsmith’s new sales manager’s first job was to sift through 600 – handwritten – guest courtesy cards and make necessary follow-ups. As owner of three Gold’s Gym locations in South Florida, both Goldsmith and his new manager knew that this task – while necessary – would also be difficult and monotonous. Worse yet, it would be time consuming and of questionable bottom-line impact.

Knowing a better solution was needed, Goldsmith implemented InTouch, an extension of ABC Financial’s DataTrak, less than one week later.

The new health club software extension provided Goldsmith with near instantaneous bottom-line results, by helping quickly:

  • Reform their current prospecting process
  • Implement better follow-through with prospective clients
  • Eliminate lost leads due to unreadable handwriting

Learn more about the success Gold’s Gym is having since implementing InTouch and DataTrak in Goldsmith’s video testimonial below:

To learn more about the capabilities of the health club software we offer, request a demo from ABC.