Four Reasons Your Club Should Consider Holiday Promotions
Making the Most Out of the Holidays
This year, the holidays look different for many people. But no matter what is happening in the world, fitness is a critical part of a healthy lifestyle. If you haven’t yet, it’s not too late to create holiday incentives for your club that offer high value and are sensitive to the current climate.
Holiday promotions can persuade current members to upgrade or prospects to join your club. They’re a fantastic marketing tool to help you ramp up communication with members and prospects, and keep your club top of mind. Promotions can also help you and your team reinvigorate your marketing efforts and boost new sales leading up to the New Year rush.
Not sure whether you should run a holiday promotion this year? Here are 4 reasons why your club should be offering holiday specials to members and prospects.
1. People Are Actively Looking for Deals
Holiday sales are highly anticipated by consumers every year. They’re eager to find great deals for themselves and their loved ones – whether they’re gift-giving or looking to begin a new, healthy habit. If your members or prospects have been holding off on upgrading or joining your club, your promotion could nudge them into action.
2. Fitness is a Popular New Year’s Resolution
The holidays are a time when people over-indulge and often become hyper aware of the need to kick-start healthier lifestyles as they head into a new year. You can harness this combination of consumer patterns to make it a great holiday season for your club. Help your members and prospects start and stick to their New Year’s resolutions by offering them a fitness deal they can get excited about.
3. Members Will Take Advantage of Discounted Upgrades
Club members interested in the upgrades you normally offer will be more likely to try them out during a holiday promotion. If you run specials on upgrades such as personal training, group fitness, tanning, or similar services, current members will be likely to try them out. Once the promotion is over, a percentage of your members will keep their upgrades, resulting in higher earnings for your club in the new year.
4. Consumers Want to Give to Their Loved Ones
The holiday specials you offer at your gym could be great gifts. Your members and prospects could look to you for gift ideas for their loved ones. Create offerings that can easily be
purchased and given as gifts, then market them to your audience as great gift ideas for the holidays.
Use Gym Management Software to Promote Your Holiday Deals
Your club management solution is an excellent tool extending the reach of holiday promotions. GymSales powered by ABC allows your sales team to communicate with members and prospects via phone, email, and SMS text messaging.
With GymSales, you can:
- Schedule automated email marketing messages throughout your promotion
- Leverage holiday specials when scheduling tours and follow-up calls with prospects
- Alert members and prospects to expiring deals via SMS
- Use the built-in dialer to call prospects at varying stages of your funnel
- Tag users based on whether they’ve taken advantage of a promotional offerNeed Ideas for Effective Holiday Deals?
Need ideas for your gym’s holiday promotions?
We’ve created a free resource to help you create the best seasonal specials for your gym. Download our free eBook, The New Year Starts Now: 12 Holiday Promotions to Kickstart 2021, to get started!