Advanced Fitness CRM Features Unveiled at the Mindbody BOLD Conference
Improved targeting, agile campaign creation and management, and upsell strategies help gym operators accelerate their recovery
San Diego, California (August 31, 2021) –GymSales Powered by ABC, the all-in-one gym lead management solution, announced a host of new fitness CRM features to its platform at this year’s Mindbody Bold user conference. As the industry meets the challenge of attracting new and returning members post-pandemic, this latest release aims to further personalize prospect and member communications for studios and gyms. Key new features include robust people filters for targeted email campaigns, lead re-engagement, an enhanced email builder, and secondary sales – a critical element for member retention and lifetime value.
GymSales is an intuitive and powerful CRM solution for gym owners that captures, nurtures, and converts prospects into members, and helps your sales team identify your most engaged members for upsell opportunities. Following its acquisition by ABC Fitness Solutions, the leading provider of technology and related services for the fitness industry, GymSales (now GymSales Powered by ABC) continues to innovate. Its enhanced features include:
Enhanced Targeting: The new features offers the ability to build profiles with robust filters for precise targeting. This includes the Lead Re-Engagement feature that can track returning prospects and configure the system to treat the repeating inquiry as a hot prospect, triggering prioritized and personalized communication.
Enhanced Email Campaign Editor: This feature provides additional agility, creativity, and the ability to reach prospects in a professional and timely manner. The enhanced email editor can leverage drag and drop content in engaging email templates that are fully responsive and look great on any device. Users can Design and quickly build beautiful email campaigns with an intuitive and easy-to-use editor tool.
“As gym operators look to accelerate customer acquisition during the recovery, we are proud to provide tools that automate and enhance the process,” said Bill Davis, CEO of ABC Fitness. “By leveraging technology, operators can deploy staff more effectively with the confidence that every prospect and inquiry coming into their business is fully maximized.”
GymSales powered by ABC integrates with multiple global club management systems. It can be purchased independently or as an add-on module for existing member management software.
For more information, visit www.abcfitness.com.
About ABC Fitness Solutions
ABC Fitness Solutions (abcfitness.com) is the premier provider of software and related services for the health and fitness industry. Building on a reputation for excellence in support for clubs and their members, ABC is the trusted provider to boost performance and create a Total Fitness Experience for members of clubs of all sizes, whether a national franchise, regional chain, or a local gym. Founded in 1981, ABC helps nearly 16,000 clubs and facilities globally perform better and more profitably, offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness Solutions is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).